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MISTICA: Voices on Communication & Change 1/2

From: Daniel Pimienta ([email protected])
Date: Sat Jul 12 2003 - 11:51:13 AST

>From: The Drum Beat <[email protected]>
>The Drum Beat - Issue 200 - Voices on Communication & Change
>June 9, 2003
>from The Communication Initiative...global forces...local
>choices...critical voices...telling stories...

>1. "The idea of change in the academic world, of the leftist academics,
>was always linked to the idea of political action. But today, it is...much
>more linked to culture, to cultural transformations, on how to get IN there."
>Jesus Martin-Barbero, Ph.D., Colombia
>http://www.comminit.com/interviews_archives8.html
>
>2. "Traditional forms of communication may simply reflect existing
>hierarchies and inequalities; new methods (not necessarily ICTs but new to
>a given community) may be capable of breaking down barriers, opening space
>for unheard voices and enabling structural change."
>Pulse Poll Participant, Zimbabwe
>http://www.comminit.com/pulse/pulse_18-comments.html
>
>3. "I'm very convinced now that to get to the individual behaviour change
>we want, we need to do community empowerment... We think that we know how
>to change the behaviour of individuals but it is the community that has to
>change."
>UNFPA Team, various regions
>http://www.comminit.com/int2002/sld-6514.html
>
>4. "Some people believe that one channel of intervention, like
>interpersonal communication or a single behavior change theory, may
>constitute a 'silver bullet' that triggers behavior change. We do not
>believe that. We think that following a process of creating motivation,
>ability and opportunity for populations to change their behavior, using
>multiple channels (very much including interpersonal communication) and
>being agile enough to employ different theories depending on the health
>problem and population is more likely to be effective."
>David J. Olson, Population Services International, Washington, DC, USA
>http://www.comminit.com/majordomo/hivcomm/msg00037.html
>
>5. "Why is it that marketing for commercial purposes can be so hugely
>effective in such a short period of time (Britney Spears/ Pokemon etc) and
>yet, communication for social change - including techniques of social
>marketing - usually requires many years of consistent and
>multi-media/multi-level input to achieve any kind of impact at all?"
>Charlie Donea Weinberg, Puntos de Encuentro, Nicaragua
>http://www.comminit.com/majordomo/hivcomm/msg00048.html
>
>6. "I think you have to decide what it is YOU are trying to accomplish,
>but what ever it is, you have to INCITE it or get out of the way and let
>others incite it... Do you believe that change is needed in the world? If
>so, get on with it."
>Wm. Smith, Academy for Educational Development, Washington, DC, USA
>http://www.comminit.com/majordomo/drumbeatchat/msg00306.html
>
>7. "...you can facilitate the process by which [people] find solutions but
>you can not find those solutions for them. If you help facilitate and
>promote debate then you help people to access information and make their
>own decisions."
>Aida Opoku-Mensah, then at PANOS Southern Africa, now at ICT for
>Development Team at the UN Economic Commission for Africa
>http://www.comminit.com/interviews_archives2.html
>
>8. "People cannot be forced to change norms and consequent behaviours
>without a choice in the matter....The reality is that a social
>communication process is one of carefully crafted perceptual messaging,
>both formal and informal, at both emotive and logical levels... Emotion
>is the engine that drives the vehicle. Logic and reason merely provide
>the direction in which the vehicle should move."
>Janet Rae Mondlane, National AIDS Council, Mozambique
>http://www.comminit.com/majordomo/hivcomm/msg00013.html
>
>9. "Theatre is never going to lower the infant mortality rate. Theatre
>will not save (nor even ease the pain of) a child dying of malnutrition.
>Theatre is never going to change the world. But a child's laugh reminds us
>that theatre can fulfill another need perhaps as desperate: theatre can
>make a child laugh. Perhaps it can even give a child a spark of hope."
>Jack Warner S.J., Teatro La Fragua, Honduras
>http://www.comminit.com/pdsMakingWaves/sld-5861.html
>
>10. "One should never waste their time asking an audience how they could
>solve their own problem. Not only are they unlikely to know, they are
>likely to tell you just what they believe you want to hear."
>Submission to The CI's Page Review Process
>http://www.comminit.com/psf.cgi?page=/pmodels/sld-5292.html
>
>11. "There was a seminar...and the organisers said one of their
>frustrations was that people just did not participate. And then one of
>their facilitators went to a meeting of women...and asked them if they
>would like to participate... And the women said, 'Of course we would like
>to participate!' And he said, 'Well, how? How would you like to do this?'
>'We would like to participate by dancing and singing.' ...And so the next
>day, they came back already with songs and...those songs had all the
>lessons, all the ideas of what they thought people needed to know, in
>their own language... They wanted to sing their participation. They wanted
>to dance their participation. This is not 'traditional' for them. This is
>just the way they communicate."
>Bunmi Makinwa, UNAIDS, East & Southern Africa
>http://www.comminit.com/int2002/sld-4848.html

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