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MISTICA: gestion del conocimiento (Why aren't more people online?)

From: Alfredo Aguirre ([email protected])
Date: Wed Jul 11 2001 - 16:34:36 AST

Enviado con Cc: <[email protected]>

Why aren't more people online?

Esto se posteo en la lista Global Knowledge Develomment( Conocimiento Global
para el Desarrollo)
Para los que tengan dificultad con el ingles, reitero mi sugerencia de usar
el traductor on line gratuito Systran que esta en el motor de busqueda Alta
Vista o el diccionario Babylon que puede bajarse gratuitamente

----- Original Message -----
From: "Steve Cisler" <[email protected]>
To: <[email protected]>
Sent: Wednesday, July 11, 2001 12:02 PM
Subject: [GKD] Why aren't more people online?

> <Why aren't more people online? The answer is obvious to many GKD
> readers. Here's an interesting international study about the
> situation>
>
> The San Jose Mercury News' writer David Plotnikoff alerted me to it:
> http://www.siliconvalley.com/docs/opinion/daveplot/dp062101.htm
>
> Steve Cisler
> [email protected]
> home.inreach.com/cisler
>
> Ipsos Reid press release on the report on why more people are not
> online (around the world):
>
> http://www.angusreid.com/media/content/displaypr.cfm?id_to_view=1244
> Why Aren't More People Online?
> No Need, no Interest, no Money Keep Billions Away Only an Estimated 6%
> of the World is Online-Ipsos-Reid
>
> � Ipsos-Reid
> Public Release Date: June 13, 2001
>
>
> Minneapolis, June 14, 2001-In the developed world, the Internet is
> literally in your face. Opportunities to go online are everywhere, and
> an estimated 400 hundred million people use the World Wide Web daily.
>
> Yet according to international research firm Ipsos-Reid, billions of
> people have neither heard of the Internet nor have any intention of
> going online anytime soon. Even in countries such as the United
> States, Canada, Sweden, and the Netherlands, about one-third of people
> who could use the Internet choose not to. In fact, of the world's 6
> billion citizens, only about 6% are online. Why?
>
> "The answer is twofold", says Brian Cruikshank, a senior vice
> president with Ipsos-Reid and leader of the company's global
> technology practice. "In the developed world, a substantial number of
> people who could very easily go online have decided not to. They see
> no compelling reason to be on the Web. The hype and the promise of the
> Internet clearly hasn't impressed them-not yet, at least. For others
> in nascent, less developed markets, the cost of accessing the Internet
> competes with the cost for basic necessities and access availability
> is very limited outside of urban areas."
>
> As part of its global research program, Ipsos-Reid talked to people in
> 30 countries who aren't on the Internet and who say they have no plans
> to be. The most frequently mentioned reasons for staying offline are
> "have no need for the Internet" (40%), "no computer" (33%), "no
> interest" (25%), "don't know how to use it" (16%), "cost" (12%), or
> "no time" (10%). (For Internet usage rates by country, see chart.
>
> In lesser developed countries, where access to the Internet is a
> significant problem because of poverty and lack of a modern
> communications infrastructure, cost and access are cited as barriers
> more often than they are in major industrialized countries.
>
> In urban India and urban South Africa, only one-quarter of the
> population has access to the Internet, and fewer than 10% of people
> report being recent users, the company found. In urban Russia, 83% of
> respondents reported having no Internet access at all.
>
> "Those growing up on the Internet will one day make up the bulk of the
> population and there will be very few non-users down the road",
> Cruikshank says. "But that's maybe an entire generation away in many
> developing markets. In the meantime, you still have a massive
> group-that is not going to disappear overnight-of potential users who
> have the means yet are still not convinced of the Web's merits."
>
> "The next crest of the Internet wave will come from markets that are
> already well along the way-particularly in Western Europe-with the
> most capacity for upside surprises, since their social structures and
> communications infrastructures offer few barriers", Cruikshank says.
> He continues, "In these countries, it's simply a matter of time before
> more people go online-we have already started to see Europeans
> representing a larger proportion of the global Internet population."
>
> The study offers the caveat that in other parts of the world, there
> are simply not enough access opportunities to go around. In other
> words, there are more adults with intentions of going online than
> there are adults with Internet access. These countries include South
> Korea and urban markets in Malaysia, India, Mexico, and South Africa.
>
> "Far from being dead, the Internet has a large growth potential
> everywhere, but progress is destined to be slower than its most
> enthusiastic advocates might have envisioned a few years ago",
> concludes Cruikshank. To expand the reach of the Web in developing
> countries, he says, public venues-libraries, schools, offices and
> Internet caf�s-will have to play a more crucial role.
>
> Still, widespread availability is a long way off in the most populated
> areas of the world. Overall, Ipsos-Reid found that 98% of respondents
> own a television, 51% own a cell phone, 48% own a home computer-but
> only 36% have home Internet access.
>
> Methodology
> These international survey research data were collected via Ipsos-Reid
> 's Global Express, a quarterly international omnibus survey. Fieldwork
> was conducted in November and December 2000. Data are based on
> individual surveys taken with a random sampling of adults (18+) across
> 35 national markets. The target sample size in each country was 500,
> except for the United States and Germany, where 1,000 interviews were
> conducted, India, where 1,700 interviews were conducted, and Turkey,
> where 1,200 interviews were conducted. Within each country, the survey
> results can be said to be within at least � 4.5 percentage points of
> what they would have been had the entire adult population been
> surveyed (� 3.1 percentage points in the United States, � 2.9
> percentage points in Turkey, and � 2.4 percentage points in India). In
> 20 of these 35 surveyed countries, the samples provide full national
> coverage; in these countries the data were collected via randomized
> telephone interviewing, with the exception of Poland, where in-person
> door-to-door interviewing was conducted. Door-to-door interviewing was
> also used in the non-national samples, whether quasi-national in
> representation (Malaysia, Egypt, Argentina, Turkey, and Philippines)
> or urban only (Mexico, Brazil, Colombia, China, South Africa, India,
> Russia, Peru, Saudi Arabia, Chile, and Thailand) where the sample
> coverage was limited to large cities.
>
> About Ipsos-Reid
> Ipsos-Reid has been tracking public opinion around the world for more
> than 20 years and has become a leading provider of global public
> opinion and market research to private, public and not for profit
> organizations in over 50 countries. With more than 1,300 staff in 11
> cities, Ipsos-Reid offers clients a full line of custom, syndicated,
> omnibus and online research products and services.
>
> It is best known for its line of Global Express opinion polls, the
> World Monitor market trend quarterly, and The Face of the Web, the
> most comprehensive study of global Internet usage and trends. It is a
> member of Paris-based Ipsos Group, ranked among the Top 10 research
> groups in the world.

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