> If private marketing involves media flows
> designed getting the customer to buy your
> product, social marketing is getting partner
> buy-in to your efforts, and partner feedback on
> what is good or bad about your efforts, and some
> collaborative forward motion on intended deliverables.

Sam, thanks for the informative and long
explanation on the use of "social marketing".
The idea is clear, and few would disagree with
it. However, the question to me remains: why call is social "marketing"?
Why do we have to adopt this terminology in the
social world, when referring to ownership,
consensus and partnership building, explanation,
information and communication, etc, etc., when in
fact the notion of profit is not at stake, and we
want to emphasize collaboration rather than competition.
Regards,
Rosa Maria Torres
Nearby Tue Oct 18 15:24:06 2005