On Tue, 18 Oct 2005, Rosa María Torres wrote:
> However, the question to me remains:
> why call is social "marketing"?
> Why do we have to adopt this terminology in the
> social world, when referring to ownership,
> consensus and partnership building, explanation,
> information and communication, etc, etc., when in
> fact the notion of profit is not at stake, and we
> want to emphasize collaboration rather than competition.

Rosa Maria raises a good question, that being
"Who controls the language we use to do what we do?".
Social Marketing, Digital Divide, etc. are all
terms that have been coined (created) in the
"north" and all carry some implied meaning. In
social process and social change "owning one's
own language" is part of the liberation process.

When the words of the oppressed become the words
on the agenda we will know that they are making progress.

Sam Lanfranco
Distributed Knowledge Project
Nearby Wed Oct 19 16:32:38 2005