Alfredo Aguirre (email@example.com)
Date: Wed Jul 11 2001 - 16:34:36 AST
Enviado con Cc: <firstname.lastname@example.org>
Why aren't more people online?
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para el Desarrollo)
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----- Original Message -----
From: "Steve Cisler" <email@example.com>
Sent: Wednesday, July 11, 2001 12:02 PM
Subject: [GKD] Why aren't more people online?
> <Why aren't more people online? The answer is obvious to many GKD
> readers. Here's an interesting international study about the
> The San Jose Mercury News' writer David Plotnikoff alerted me to it:
> Steve Cisler
> Ipsos Reid press release on the report on why more people are not
> online (around the world):
> Why Aren't More People Online?
> No Need, no Interest, no Money Keep Billions Away Only an Estimated 6%
> of the World is Online-Ipsos-Reid
> © Ipsos-Reid
> Public Release Date: June 13, 2001
> Minneapolis, June 14, 2001-In the developed world, the Internet is
> literally in your face. Opportunities to go online are everywhere, and
> an estimated 400 hundred million people use the World Wide Web daily.
> Yet according to international research firm Ipsos-Reid, billions of
> people have neither heard of the Internet nor have any intention of
> going online anytime soon. Even in countries such as the United
> States, Canada, Sweden, and the Netherlands, about one-third of people
> who could use the Internet choose not to. In fact, of the world's 6
> billion citizens, only about 6% are online. Why?
> "The answer is twofold", says Brian Cruikshank, a senior vice
> president with Ipsos-Reid and leader of the company's global
> technology practice. "In the developed world, a substantial number of
> people who could very easily go online have decided not to. They see
> no compelling reason to be on the Web. The hype and the promise of the
> Internet clearly hasn't impressed them-not yet, at least. For others
> in nascent, less developed markets, the cost of accessing the Internet
> competes with the cost for basic necessities and access availability
> is very limited outside of urban areas."
> As part of its global research program, Ipsos-Reid talked to people in
> 30 countries who aren't on the Internet and who say they have no plans
> to be. The most frequently mentioned reasons for staying offline are
> "have no need for the Internet" (40%), "no computer" (33%), "no
> interest" (25%), "don't know how to use it" (16%), "cost" (12%), or
> "no time" (10%). (For Internet usage rates by country, see chart.
> In lesser developed countries, where access to the Internet is a
> significant problem because of poverty and lack of a modern
> communications infrastructure, cost and access are cited as barriers
> more often than they are in major industrialized countries.
> In urban India and urban South Africa, only one-quarter of the
> population has access to the Internet, and fewer than 10% of people
> report being recent users, the company found. In urban Russia, 83% of
> respondents reported having no Internet access at all.
> "Those growing up on the Internet will one day make up the bulk of the
> population and there will be very few non-users down the road",
> Cruikshank says. "But that's maybe an entire generation away in many
> developing markets. In the meantime, you still have a massive
> group-that is not going to disappear overnight-of potential users who
> have the means yet are still not convinced of the Web's merits."
> "The next crest of the Internet wave will come from markets that are
> already well along the way-particularly in Western Europe-with the
> most capacity for upside surprises, since their social structures and
> communications infrastructures offer few barriers", Cruikshank says.
> He continues, "In these countries, it's simply a matter of time before
> more people go online-we have already started to see Europeans
> representing a larger proportion of the global Internet population."
> The study offers the caveat that in other parts of the world, there
> are simply not enough access opportunities to go around. In other
> words, there are more adults with intentions of going online than
> there are adults with Internet access. These countries include South
> Korea and urban markets in Malaysia, India, Mexico, and South Africa.
> "Far from being dead, the Internet has a large growth potential
> everywhere, but progress is destined to be slower than its most
> enthusiastic advocates might have envisioned a few years ago",
> concludes Cruikshank. To expand the reach of the Web in developing
> countries, he says, public venues-libraries, schools, offices and
> Internet cafés-will have to play a more crucial role.
> Still, widespread availability is a long way off in the most populated
> areas of the world. Overall, Ipsos-Reid found that 98% of respondents
> own a television, 51% own a cell phone, 48% own a home computer-but
> only 36% have home Internet access.
> These international survey research data were collected via Ipsos-Reid
> 's Global Express, a quarterly international omnibus survey. Fieldwork
> was conducted in November and December 2000. Data are based on
> individual surveys taken with a random sampling of adults (18+) across
> 35 national markets. The target sample size in each country was 500,
> except for the United States and Germany, where 1,000 interviews were
> conducted, India, where 1,700 interviews were conducted, and Turkey,
> where 1,200 interviews were conducted. Within each country, the survey
> results can be said to be within at least ± 4.5 percentage points of
> what they would have been had the entire adult population been
> surveyed (± 3.1 percentage points in the United States, ± 2.9
> percentage points in Turkey, and ± 2.4 percentage points in India). In
> 20 of these 35 surveyed countries, the samples provide full national
> coverage; in these countries the data were collected via randomized
> telephone interviewing, with the exception of Poland, where in-person
> door-to-door interviewing was conducted. Door-to-door interviewing was
> also used in the non-national samples, whether quasi-national in
> representation (Malaysia, Egypt, Argentina, Turkey, and Philippines)
> or urban only (Mexico, Brazil, Colombia, China, South Africa, India,
> Russia, Peru, Saudi Arabia, Chile, and Thailand) where the sample
> coverage was limited to large cities.
> About Ipsos-Reid
> Ipsos-Reid has been tracking public opinion around the world for more
> than 20 years and has become a leading provider of global public
> opinion and market research to private, public and not for profit
> organizations in over 50 countries. With more than 1,300 staff in 11
> cities, Ipsos-Reid offers clients a full line of custom, syndicated,
> omnibus and online research products and services.
> It is best known for its line of Global Express opinion polls, the
> World Monitor market trend quarterly, and The Face of the Web, the
> most comprehensive study of global Internet usage and trends. It is a
> member of Paris-based Ipsos Group, ranked among the Top 10 research
> groups in the world.
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